Course Overview

The MSc Strategic Marketing programme has been designed for people wanting a successful and rewarding career in marketing generally, but also in the following, specific areas:

Advertising/ Communications

Consumer behaviour

Branding

Digital and E-marketing

Market Research

Media Integration

International Marketing Strategy

Additionally, the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.​

General Eligibility

All students should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• Academic IELTS 6.5 overall in all elements, or equivalent.

  TOEFL IBT

  Overall - 72

  Reading - 18

  Speaking - 20

  Listening - 17

  Writing - 17