MSc/PgD/PgC in Strategic Marketing Masters

The MSc/PgD/PgC in Strategic Marketing Masters degree at Cardiff Metropolitan University is designed to provide students with a deep understanding of the complexities of marketing strategy and its application in various industries. The course covers a range of topics, including consumer behavior, market research, brand management, and digital marketing. Students will learn how to develop and implement effective marketing strategies that drive business growth and improve customer engagement. The course is ideal for those looking to advance their careers in marketing, advertising, or related fields.

Additional Information

Students will have access to state-of-the-art marketing facilities, including a dedicated marketing laboratory and cutting-edge software tools. They will also benefit from the university's strong industry connections, with opportunities for internships, placements, and networking events. The course is delivered by experienced academics and industry professionals, providing students with a unique blend of theoretical knowledge and practical skills.

Leadership in Marketing Education: Why Cardiff Metropolitan University?

Cardiff Metropolitan University is an excellent choice for those looking to study marketing due to its strong reputation in the field. The university has a proven track record of producing successful graduates who have gone on to excel in their chosen careers. Its location in Cardiff provides students with access to a thriving business community and opportunities for networking and career development. Additionally, the university's commitment to innovation and entrepreneurship ensures that students are equipped with the skills and knowledge needed to succeed in today's fast-paced marketing landscape.

The MSc Strategic Marketing programme has been designed for people wanting a successful and rewarding career in marketing generally, but also in the following, specific areas:

Advertising/ Communications

Consumer behaviour

Branding

Digital and E-marketing

Market Research

Media Integration

International Marketing Strategy

Additionally, the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.​

All students should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought.

20 Hours of Work permit weekly for international students.