Course Overview
This programme builds skills in digital marketing planning, communication strategy, and audience analysis. Students study how brands communicate across online channels and how campaigns are designed and evaluated.
Learning includes case studies, group projects, and assignments based on real marketing scenarios. Students work on content planning, advertising strategies, and digital campaign analysis.
The University of Malta provides academic support from staff with teaching and industry experience in marketing and communication. Students gain exposure to tools used in digital marketing practice.
Graduates move into roles in marketing agencies, media companies, corporate communication departments, and consultancy work. Some continue into further study in marketing or communication fields.
General Eligibility
Applicants need a bachelor’s degree in Marketing, Communication, Business, Media Studies, or a related field. Some applicants with different backgrounds may be considered if they have relevant experience.
Scholarship options may be available for EU/EEA students and high-achieving applicants based on annual funding schemes.
Application process:
Online application via University of Malta portal
Academic transcripts and degree certificates
Proof of English language ability
Review by admissions office
Part Time Work Details
Up to 20 hours/week for non-EU students with valid permit
Language Requirement
Accepted tests and minimum scores:
IELTS Academic: 6.5 overall
TOEFL iBT: 90 overall
PTE Academic: 59–65 overall
Duolingo English Test: 110–120
Exemption may apply if previous education was fully taught in English.