MSc International Marketing

This course will provide you with a comprehensive understanding of the principles and practices of international marketing. You will learn how to analyze consumer behavior, identify market trends, and develop effective marketing strategies for global markets. Our teaching is informed by the latest research in the field, ensuring that you are equipped with the knowledge and skills required to succeed in this dynamic and rapidly changing industry. With a focus on practical application, you will learn how to apply theoretical concepts to real-world marketing challenges, giving you the edge you need to excel in your career.

Additional Information

Our course is designed for students who want to pursue a career in international marketing, either in industry or academia. You will have access to state-of-the-art facilities and resources, including our dedicated marketing laboratory and partnerships with leading companies in the field. Our graduates go on to work in top marketing roles across the globe, making this course an excellent investment in your future.

Unlock Your Potential at Birkbeck University of London

Birkbeck University of London is a world-class institution with a long history of excellence in teaching and research. Our location in the heart of London provides unparalleled access to industry networks and opportunities for internships and placements. Our expert faculty are leaders in their field, providing cutting-edge knowledge and guidance throughout your studies.

Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding of the global context through the International Business Ethics and International Marketing modules.

With reference to research findings to provide additional insights into the subject matter, the course enables you to link theory and practice, identify ethical practice, and engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.

Graduates can pursue career paths in business, industry, local and national government, management, advertising, and public relations. Possible professions include:

• marketing executive

• market researcher

• public relations officer

• media planner

• advertising account executive.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

Our standard postgraduate entry requirement is a second-class honors degree (2:2 or above) from a UK university or an equivalent international qualification.

20 hours of work permit weekly for international students.