Course Overview

Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding of the global context through the International Business Ethics and International Marketing modules.

With reference to research findings to provide additional insights into the subject matter, the course enables you to link theory and practice, identify ethical practice, and engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.

Graduates can pursue career paths in business, industry, local and national government, management, advertising, and public relations. Possible professions include:

• marketing executive

• market researcher

• public relations officer

• media planner

• advertising account executive.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

General Eligibility

Our standard postgraduate entry requirement is a second-class honors degree (2:2 or above) from a UK university or an equivalent international qualification.

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.