Course Overview
The MSc in Marketing at HDU developed as part of the university’s expansion in postgraduate business education. Over time, the program added subjects linked to digital marketing, market data analysis, and applied research. Course content follows national postgraduate education standards in China.
Graduates have progressed into roles in marketing analysis, brand support, sales planning, and business research, while others continued to doctoral study. The program maintains steady academic quality through updated syllabi and trained faculty members. HDU’s links with industry and overseas institutions support student exposure to practical business settings. This master’s program provides a clear academic base for students planning marketing careers connected to China and global markets.
General Eligibility
Applicants must hold a bachelor’s degree in marketing, business, management, or a related field. Applications are submitted online through HDU or approved representatives. Scholarship options include the Chinese Government Scholarship and HDU awards. Selection is based on academic records and document review. Medical clearance and a valid study visa are required before enrollment.
Part Time Work Details
Limited. University approval and local permission required
Language Requirement
For English-taught study, accepted exams and minimum scores include:
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IELTS: Overall 6.0
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TOEFL iBT: 80
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PTE Academic: 50
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Duolingo: 95
Chinese-taught study requires HSK Level 5 or above. Requirements may vary by intake.