Course Overview

Increased competition, recent economic shifts in domestic and global markets, and higher consumer expectations require more sophisticated marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to deal with these changes, including marketing strategy, research methods, and digital marketing.

You will consider marketing across various business contexts, including consumer, industrial, service, and not-for-profit sectors, and study business-to-business, branding, and communications strategies in local and international contexts. In addition, you will have opportunities to learn about industry practice and emerging trends in various sectors, which could be your path to a leadership career in marketing.

You will have the opportunity to develop your practical, transferable skills, including the ability to conduct independent marketing research, problem-solving, presenting, and planning.

The MSc in Marketing is designed for graduates, and professionals set out in their careers who aspire to become influential leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a Ph.D. in marketing leading to an academic or research-orientated marketing career.

General Eligibility

A good UK honors degree or its equivalent, or a postgraduate diploma from a recognized institution, or a relevant graduate-level professional qualification.

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• IELTS 6.5 or equivalent. If your first language is not English, you may need to prove your English ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.