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The MSc Marketing & User Experience course at Bournemouth University provides students with a comprehensive understanding of the principles and practices of marketing, combined with a deep exploration of user experience (UX) design. The course covers topics such as market research, customer insight, brand management, and digital marketing, alongside UX design fundamentals, usability testing, and human-computer interaction. Students will learn how to develop and implement effective marketing strategies that prioritize the user experience, preparing them for careers in a rapidly evolving industry. The course is delivered by experienced academics and professionals in the field, with opportunities for practical application through real-world projects and collaborations.
Students on this course will have access to state-of-the-art facilities, including our dedicated UX lab and marketing suite. They will also benefit from close ties with industry, with guest lectures and project opportunities provided by leading marketing and UX design companies.
Bournemouth University is an ideal choice for students pursuing a career in marketing and UX design due to its strong reputation for producing highly employable graduates. The university's location on the south coast of England provides easy access to a diverse range of businesses, from start-ups to multinational corporations, offering a wealth of opportunities for practical learning and networking.
Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experience
Expand your knowledge about a range of digital marketing concepts and integrated marketing communication campaigns
Learn how to design and develop digital products, services, and solutions by applying human-centered design principles and techniques
Explore the psychological theories of decision-making and behavior change and design methods for persuasive technology
Choose to complete a 30-week work placement with a UX employer to help increase your employability even further.
The standard requirements for embarking upon a postgraduate taught degree are:
A bachelor's Honours degree with 2:2 in any subject or equivalent.
20 hours per week
You can undertake a 30-week placement at the end of the course, providing an opportunity to apply your acquired knowledge and skills in the workplace. You are required to find your order; however, our Careers & Employability Service and your faculty placements office are on hand to support you.
Digital Marketing: You will be introduced to various digital marketing concepts underpinned by the digital marketing planning process, including analysis, planning, implementation, and control. Emphasis will also be placed on evaluating the effectiveness of various digital marketing tools.
Human-centered Design: Computer-based interactive systems are a spectrum of digital products, services, and solutions that interact with human users in business, social and global contexts. This unit will help you learn how to design and develop systems by applying human-centered design principles and techniques and carrying out relevant activities in planning and management to satisfy both business needs and user requirements.
Integrated Marketing Communication: Integrated marketing communications aim to create a seamless customer experience to interact with the brand/organization. You will develop the practical skills to plan and implement an integrated marketing communication campaign - the conceptual framework for planning, determining marketing communication options, developing realistic digital marketing objectives, budgeting and allocating resources, and evaluating the effectiveness and the strategic use of media channels.
Omnichannel Strategy & Supply Chain Management: In this unit, you will apply the operational, managerial, and strategic uses of technology and strategic management information systems to a global omnichannel business environment, considering the end-to-end process of product development and marketing/selling business-to-business and business-to-consumer.
Persuasive Technology & Behaviour Change: The unit will cover the mainstream psychological theories of persuasion, influence, decision-making, and behavior change, besides their application in various domains, including health, business, and e-learning. Analysis and design methods for persuasive technology solutions will also be studied.
Research Methods & Professional Issues: Research requires a structured and disciplined approach at all stages, from the initial literature search through investigation and experimentation to dissemination of findings. This unit will develop your research skills in planning, literature review, qualitative research, quantitative research, mixed methods, design science research, critical analysis of research findings, academic writing, and dissemination.
Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you.
IELTS (Academic) 6.0 with a minimum of 5.5 in each component or equivalent.
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