⁠Marketing

Course Overview

The Marketing program at HDU developed alongside the university’s growth in management and business education. Over the years, the course expanded its subject range to include digital marketing, e-commerce, and data-supported market study. Teaching materials and course design follow national education standards in China.

Graduates from the program have progressed into roles in sales, marketing support, brand coordination, and business operations, while others continued with postgraduate study. The program maintains steady academic development through updated syllabi and trained teaching staff. HDU’s long-standing links with industry and international institutions support student exposure to real business practice. This course provides a clear academic base for students planning business careers linked to China and global markets.

General Eligibility

Applicants must complete secondary education with acceptable academic results. Applications are submitted online through HDU or authorized agents. Scholarships include the Chinese Government Scholarship and HDU internal awards. Selection depends on academic records and document review. A medical report and valid study visa are required before enrollment.

Part Time Work Details

Limited. University approval and local permission required

Language Requirement

• For English-taught tracks, accepted exams include:

  • IELTS: Overall 6.0

  • TOEFL iBT: 80

  • PTE Academic: 50

  • Duolingo: 95

  Chinese-taught tracks require HSK Level 4 or above. Requirements may vary by intake.