BA (Hons) Marketing Management

Most conventional Marketing programs would generally commence with the observation that the heart of contemporary business success lies in marketing. We agree. Marketing is essential to business operations, achieved through strategic analysis, implementation, and control. Marketing is largely responsible for delivering core corporate objectives by offering value and high-quality experiences to customers, helping to sustain competitive advantage and develop an organization’s reputation in the long term.

• To provide students with a systematic understanding of key aspects of marketing through a coherent and integrated program of study;

• To develop conceptual understanding that enables students to: devise and sustain arguments; use established techniques of analysis to solve problems; and describe and comment on current research in marketing;

• To prepare students for a career in marketing by developing personal and professional skills that will support communication, group interaction, information finding, analysis, and problem-solving during their period of study consistent with the development of ‘career-ready graduates’;

• To provide students with a valuable and positive learning experience in their academic studies;

• To provide students with the knowledge to interpret marketing data, and generate practical intuitions to manage industrial and commercial sectors which compose the global market.

Entry is GCSE English language at C/4 or above or equivalent. 80 UCAS tariff points (or above) or an equivalent level 3 qualification (including the ATHE Level 3 Diploma in Business). Where over 21 applicants do not meet academic entry requirements, they will complete a 1000-word essay and have a face-to-face interview.