Course Overview

This program prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behavior, digital marketing, social media marketing, brand management, and corporate social responsibility. It adopts a unique "practice" based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability.

The program is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice, and any marketing-related role.

The extended course is perfect if you want a degree in marketing but you don't meet the standard entry requirements.

At Level 4 you will learn the foundational business subjects of marketing, economics, human resource management, accounting, and statistics.

At Level 5, the program becomes more specialized in the marketing discipline, and you will study subjects such as integrated marketing communications, consumer behavior, digital marketing, and marketing research.

In your final year, you will study modules specific to data analytics, including marketing analytics, customer relationship management, and a marketing data analytics project, as well as mainstream modules in brand management, social media marketing, and corporate social responsibility.

All optional modules are subject to availability/timetabling and the options listed may change.

General Eligibility

112 UCAS points from an equivalent Level 3 qualification listed on the

UCAS tariff calculator

, including:

A Level in at least two subjects

BTEC Extended Diploma – DMM

BTEC Diploma – D*D*

Access to HE Diploma

T Levels

International Baccalaureate – 24 points including a minimum of 15 points at a Higher Level

We also welcome applications from students who are taking Level 3 or higher qualifications not on the UCAS tariff calculator and will assess the suitability, on a case-by-case basis.

In addition to one of the above, you should have:

GCSE English Grade 4/C or Level 2 Functional Skills in English

GCSE Mathematics Grade 4/C or Level 2 Functional Skills in Mathematics

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• IELTS 6.0 with a minimum of 6.0 in Writing and Speaking; a minimum of 5.5 in Reading and Listening (or recognized equivalent).