BA (Hons) Advertising and Marketing Management

This course is designed to provide students with a comprehensive understanding of the principles and practices of advertising and marketing management. Students will learn how to create and implement effective advertising campaigns, as well as manage and analyze marketing data. The course will cover topics such as consumer behavior, market segmentation, branding, and integrated marketing communications. By the end of the course, students will have the knowledge and skills necessary to succeed in a career in advertising or marketing.

Additional Information

This course is taught by experienced industry professionals and includes guest lectures from leading advertising and marketing experts. Students will also have the opportunity to work on live briefs and projects, gaining real-world experience and building their portfolios. The course culminates in a final project where students will create an integrated marketing campaign for a real client, giving them the chance to apply all of the skills they have learned throughout the year.

Unlock Your Potential at Cardiff Metropolitan University: A Leading Institution for Advertising and Marketing Education

Cardiff Metropolitan University is a leading institution for advertising and marketing education. Our faculty are experts in their fields and have extensive industry experience, providing students with a high-quality learning experience. The university's location in Cardiff also provides access to a thriving advertising and marketing community, offering students opportunities for networking and career advancement.

Advertising continues to enjoy a high profile within the marketing communications sector. This course will prepare students for a range of jobs including agency roles such as account executive, conceptual creative, digital and press planner and buyer, or in-house positions such as press assistant, social media analyst and digital display executive.

During this course, you will develop the key skills and understanding required for a business with a specialism in marketing management central to all business functions. On successful completion of the course, you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management.

This course has been designed in conjunction with the Institute of Practitioners in Advertising (IPA), in order to provide you with an opportunity to gain exemptions from their professional qualifications. You will also be able to join our CIM student chapter which encourages all students to engage in our marketing learning community by organising key speakers and managing marketing-focused events. Incorporating dynamic speakers and helpful networking events will enhance your learning experience. Finally, you will be able to engage in entrepreneurial activities such as entering the CIM Pitch.

The option of including a year of experience in the industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated into the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

Minimum three A levels to include Grades CCC. No specific subjects are required. Welsh Baccalaureate – Advanced Skills Challenge Certificate is considered a third subject.

20 Hours of Work permit weekly for international students.