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BA (Hons) Digital Content Creation

Ravensbourne University London-OIEG, United Kingdom
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Course Overview

Content is king. Do you want to learn the art of digital storytelling, create content that stands out from the crowd, and build long-lasting relationships between consumers and brands? In this multi-disciplinary course, you will be guided through the whole digital content creation process, from idea generation, research into audiences and the market, digital content production and measuring the impact of the content produced.

General Eligibility

Students will be expected to have five GCSEs (grade C/level 4 or above) or equivalent (including English), and hold at least one of the below or equivalent UK/international qualifications. Qualifications accepted: 2 A levels, grade C or above 4 AS levels, grade C or above 2 vocational A levels, grade C or above Level 3 Foundation Diploma or National Diploma Advanced Diploma, grade C or above International Baccalaureate, 24 points or above Selection criteria: Students should ideally have a background in art, creative media, or design. Applicants are expected to submit a portfolio of work which shows a range of their skills and demonstrates why they would be a good fit for the course. We may also consider a combination of portfolio and academic qualifications and take into consideration progress made during studies and/or relevant work experience.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
Modules covered: Introduction to marketing and digital - laying the theoretical foundations of marketing. Visual content production - creating photography and video content. Professional life practice: skills analysis, goal setting, legal and ethical considerations in the digital world. Promotion and communication design - introduction to graphic design and its relation to marketing. SEO and creative content production - copywriting, podcasting, SEO, and website creation. Professional life practice - industry news, portfolio creation, and working with clients.
2 Year 2
Modules covered Social media marketing - a deeper dive into creating a strategy for social media. UX and app prototyping - user research and basic app prototyping. Professional life practice - networking and industry links: creating content for clients. Visual storytelling - working with more advanced filming and editing, motion graphics, and basic animation. Work placement - getting valuable experience by working in the industry.
3 Year 3
Modules covered Live briefs - working on live briefs for clients to create content as well as briefs set by D&AD New Blood competition. Professional life practice - creating final portfolios and getting ready for life beyond Ravensbourne, industry news, and networking. Strategy, planning and creation - researching and planning a marketing campaign, and creating content that will engage an audience. The future of the digital landscape- researching into the digital future.

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
IELTS Academic 5.5 overall and a minimum of 5.5 in each component: reading, writing, speaking, listening.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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