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The BSc (Hons) Marketing degree at Canterbury Christ Church University provides students with a comprehensive understanding of the principles and practices of marketing. The course covers a wide range of topics, including market research, consumer behavior, brand management, and digital marketing. Students will learn how to develop effective marketing strategies and campaigns, as well as how to analyze data and measure their impact. Throughout the course, students will gain practical experience through case studies, group projects, and real-world client briefs. Upon graduation, students will be well-equipped to pursue a career in marketing or related fields.
The BSc (Hons) Marketing degree at Canterbury Christ Church University is accredited by the Chartered Institute of Marketing (CIM), which means that students are eligible to become CIM members upon graduation. The course also provides opportunities for students to gain work experience through internships, volunteer work, or part-time jobs.
Canterbury Christ Church University is a well-regarded institution in the field of marketing, with a strong reputation for providing high-quality education and producing successful graduates. The university's location in Canterbury provides access to a diverse range of industries, including healthcare, finance, and tourism, offering students valuable opportunities for networking and practical experience. The faculty members are experienced professionals with extensive knowledge in the field of marketing, ensuring that students receive up-to-date and relevant instruction.
The role of marketing in any organization is to build relationships and communicate with customers. In such a competitive environment, marketing has never been more important. Without good marketing, you won’t keep your customers and they will turn to a competitor.
Our degree provides both a theoretical and practical grounding to help you develop the skills and knowledge to follow one of the many career opportunities in marketing, brand management, digital marketing, social media marketing, consumer research, advertising, and PR.
You will gain a firm understanding of the day-to-day work in marketing and its strategic role in supporting the organization. Our degree is accredited by two leading professional bodies - the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM) and in addition to your degree, you can choose to take professional qualifications.
There are so many opportunities and varied careers in the profession, and you will be able to work in a range of general marketing roles, as well as more specialized careers in Digital Marketing, Advertising, Marketing Research, Public Relations, Social Media, Media buying and planning, Customer Relations and more.
A Levels: BBC
BTEC: DMM
Access: 15 Distinctions and 30 Merits
International Baccalaureate: 29 Points
Combinations: A combination of qualifications totaling 112 UCAS points
20 hours of work permit weekly for international students.
Core module:
Introduction to Marketing
Introduction to Branding and Advertising
Marketing Metrics
Academic and Professional Marketing Development
Managing People in Organisations
Economics
Employability Skills
Marketing Communications
Digital Marketing
Marketing Research
Optional module:
Consumer Behaviour, Experience, and Insights
Content Creation and Copywriting
Global and International Marketing
Marketing Planning and Management
Social Media Marketing
Brand Management and Communication
Individual Study
Intercultural Marketing Communication
IELTS 6.5 or equivalency – with no less than 5.5 in any element.
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