Course Overview

There’s a shifting dynamic in the marketing landscape and the demand for graduates with digital marketing skills is growing. As consumers become more social media savvy, businesses need new tools to create striking brands and stay ahead of the competition.

You’ll study digital marketing, web analytics, and social media management to see how they fit into business strategy. Find out how to grow market share by speaking to your target customers successfully. We’ll also cover media and PR in the digital age to help you in writing for digital platforms.

Traditional marketing practices such as segmentation, positioning, and the marketing mix are at the heart of any business, so you’ll study these alongside the digital modules.

Our marketing with digital communications degree will help you develop valuable resources that you’ll dip into throughout your career.

By completing this course, if you’d like to further your studies with the Chartered Institute of Marketing, you’ll have fewer assessments after earning an exemption with us.

General Eligibility

Typical offer 112-120 UCAS Tariff points. No specific subjects are required. We are happy to accept IB qualifications that achieve the required number of UCAS Tariff points.

Access to Higher Education Diploma 45 credits at Level 3, for example, 15 credits at Distinction and 30 credits at Merit or 24 credits at Distinction and 21 credits at Merit. The required total can be attained from various credit combinations.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.