BA (Hons) Marketing Management

The course blends theory and practice. You'll gaYou'llexcellent understanding of basic marketing principles and specialist areas such as brand management, international marketing, and marketing communications. In addition, you will study cutting-edge developments in the marketing industry, including digital and social media.

Marketing demands clear thinking and innovation. You'll develoYou'lle attributes and sound business, communication, and problem-solving skills.

Flexible module choices and your dissertation topic allow you to study the areas that interest you most. In addition, you’ll have the opportunity to sYou'llbroad for at least six months, preparing you for an international marketing career.

Our entry requirements indicate standard and Minimum qualifications with which we usually accept students. However, competition for places varies yearly, and you aren't guaranteed a business if you meet the minimum qualifications.

Minimum year 1

SQA Higher

Standard Entry Requirement

BBBC

National 5 grade C in English.

National 5 Maths, Lifeskills Maths, OR Applications of Maths recommended.

Minimum Offer Entry Requirement

BCCC

National 5 grade C in English.

National 5 Maths, Lifeskills Maths, OR Applications of Maths recommended.

A Level

CCC

GCSE grade C/4 in English.

GCSE Maths is recommended.

Irish Leaving Certificate

H2, H3, H3, H3 at Higher Level and grade O4 in Ordinary Level English. OL Maths recommended.

BTEC (QCF) Extended Diploma Level 3

Minimum grades MMM (Merit, Merit, Merit).

GCSE grade C/4 in English.

GCSE Maths is recommended.

BTEC (QCF) National Diploma Level 3 plus A Level

Minimum grades MM (Merit, Merit).

A Level grade B

GCSE grade C/4 in English.

GCSE Maths is recommended.

T level

Pass, with a grade of C or above in the core component.

GCSE grade C/4 in English.

GCSE Maths is recommended.

International Baccalaureate Diploma

Award of Diploma with 27 points overall with three HL subjects in grades 6, 5, and 4.

Grade 4 in SL English.

SL Maths recommended.

European Baccalaureate

Pass at 70% or above with grade 7 in three subjects.

Grade 6 in English.

Maths recommended.

Scottish HNC

Other HNC subjects may be considered for year one entry, where a C in the graded unit is achieved.

Minimum year 2

HNC

Pass HNC in Advertising and PR, Business, Business Marketing, and PR, Marketing or Marketing Communication with a grade B at SCQF Level 7 in the graded unit.

SQA Advanced Higher

BBC

A Level

BBB

Minimum year 3

HND

Pass HND in Advertising and PR, Business, Business Marketing and PR or Marketing with grade B at SCQF Level 8 in the graded unit(s).

20 hours per week