Course Overview

As an applied discipline that underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Digital developments have disrupted the marketing landscape and there is an increasing need for graduates in this area to have an in-depth understanding of the role of digital, data analytics, and measurement within the marketing function. This degree has been carefully designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, online world.

This course educates you to be a professional, aware of and able to effectively respond to and thrive in such a turbulent environment, as well as practically apply digital marketing skills to a wide range of situations.

This requires an educational approach that not only builds on existing academic and industry research and knowledge but also allows for practitioner input and keeps you abreast of changes in thought, behaviors, and technology.

Today’s recruiters are searching for a mixture of general and industry-specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well as the broader soft skills required. You can enhance your employability further by undertaking a placement year.

With a focus on application, our courses equip you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. Based in the capital city, you will benefit from LSBU Business School’s links and connections.

General Eligibility

• GCSE passes at Grade C or above in five subjects, including English Language and Mathematics (or equivalent), plus one of the following (subject to annual review):

• A Level (104 new UCAS points)

• BTEC National Diploma – (112 UCAS points)

• Relevant recognised Access Courses (106 UCAS points)

• Any other Level 3 qualification which is of the equivalent standard.

Part Time Work Details

20 hours work permit for international students

Language Requirement

• English language qualifications for international students: IELTS score of 6.0