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Marketing professionals play a critical role in the success of many products and services. They create theme lines and ads, handle consumer research, and develop marketing strategies. In addition, they work in sales, advertising, promotion, product development, and public relations for companies and their agencies. This is a highly competitive and advantageous field.
College graduates with strong communication and computer skills will have the best career prospects. The intense domestic and global competition in products and services will stimulate job growth. In addition, because of the high visibility of this work, influential marketing professionals are often leading candidates for career advancement.
Prerequisites to enroll in the Herzing Marketing bachelor's degree program include the following:
Completed high school diploma, GED, or equivalent
Meet and interview with a Herzing University admissions advisor
Complete an enrollment application
20 hours per week
All courses, 36.00 semester credit hours, are required.
Accounting I 3.00
Finance 3.00
Introduction to Business 3.00
The Digital Firm and Business Communications
Business Law I
Principles of Marketing
Leadership and Organizational Behavior or
Leadership and Organizational Behavior
3.00 semester credit hours
Business Ethics
Project Management
or
Project and Operations Management
Quantitative Decision-Making
Operations Management
Research Methods and Decision Making
Principles of Microeconomics
Principles of Macroeconomics
All courses, 27.00 semester credit hours, are required.
Accounting II
Marketing on the Internet
Social Media
Customer Relationship Management
Product Development and Innovation
Consumer Behavior
Professional Selling and Sales Management
Marketing Research
Marketing Strategy
Other programmes you might be interested in.
For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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