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BA (Hons) Fashion Marketing and Promotion

University of Northampton ( Navitas ), United Kingdom
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Course Overview

Suppose you are passionate about fashion and ambitious to work in one of the many areas of the industry, which encompasses branding, marketing, merchandising, buying, styling, PR, live events, promotion or digital communications. In that case, this fashion marketing course provides a fantastic platform to launch your career.

This innovative degree provides two distinct routes into careers within the fashion industry.

You will study fashion marketing and promotion in your first year and then choose the specialist area you wish to follow in your second and third years. A core study throughout the course delivers critical learning for all Fashion Marketing and Promotion professionals.

General Eligibility

Standard entry requirements apply to this course. A typical offer is around:

BCC at A Level or

DMM at BTEC or

Pass (C and above) at T Level.

Part Time Work Details

Twenty hours of work permit weekly for international students.

What You'll Study

1 Year 1

Compulsory:

  • Styling and Digital Fashion

  • Design Communication

  • Foundations of Marketing

  • Brand Stories and Consumer Behaviour

  • Photography for Fashion

2 Year 2

Compulsory:

  • Fashion Event

  • Fashion Marketing and Promotion in Practice

Designate:

  • Client Conceptual Experience

  • Client Brand Resolution

  • Brand Management

  • Public Relations Management and Practice

  • Drivers of Innovation in Fashion

  • Fashion Buying, Merchandising and VM

  • Photography in a Design Context; Fashion Photography

  • Photography in a Design Context; Advertising Photography

3 Year 3

Designate:

  • Advanced Design Communication

  • Visual Promotion

  • Professional Promotional Website

  • Creative Fashion Futures

  • Campaign Planning

  • Content Creation for Marketing

  • Marketing Concept Research

  • Concept Development and Realisation

Compulsory:

  • Entrepreneurial Skills and Freelancing

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at the undergraduate level

Additional Information

This course is available within the foundation year (4 Years).

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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