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BA (Hons) Marketing With Digital Media

Edinburgh Napier University, United Kingdom
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Course Overview

Marketing with Digital Media blends theory and digital marketing practice. You'll gain an excellent understanding of marketing principles and digital media skills, including specialist areas such as user experience and digital storytelling, which our colleagues teach in The School of Computing.

Our course keeps things contemporary by giving you access to people who currently work in the industry but also backing this up with the theory that will help you to thrive. With work placements and the option to study abroad, you'll be well-networked and work-ready when you graduate!

This course provides modules that give you real-world experience and the option to undertake a work placement.

General Eligibility

Our entry requirements indicate standard and Minimum qualifications with which we usually accept students. However, competition for places varies yearly, and you aren't guaranteed a business if you meet the minimum qualifications.

Minimum year 1

SQA Higher

Standard Entry Requirement

BBBC

National 5 grade C in English.

National 5 Maths, Lifeskills Maths, OR Applications of Maths recommended.

Minimum Offer Entry Requirement

BCCC

National 5 grade C in English.

National 5 Maths, Lifeskills Maths, OR Applications of Maths recommended.

A Level

CCC

GCSE grade C/4 in English.

GCSE Maths is recommended.

Irish Leaving Certificate

H2, H3, H3, H3 at Higher Level and grade O4 in Ordinary Level English. OL Maths recommended.

BTEC (QCF) Extended Diploma Level 3

Minimum grades MMM (Merit, Merit, Merit).

GCSE grade C/4 in English.

GCSE Maths is recommended.

BTEC (QCF) National Diploma Level 3 plus A Level

Minimum grades MM (Merit, Merit).

A Level grade B or

DM (Distinction, Merit)

A Level grade C

GCSE grade C/4 in English.

GCSE Maths is recommended.

T level

Pass, with a grade of C or above in the core component.

GCSE grade C/4 in English.

GCSE Maths recommended

International Baccalaureate Diploma

Award of Diploma with 27 points overall with three HL subjects in grades 6, 5, and 4.

Grade 4 in SL English.

SL Maths recommended.

European Baccalaureate

Pass at 70% or above with grade 7 in three subjects.

Grade 6 in English.

Maths recommended.

Scottish HNC

Other HNC subjects may be considered for year one entry, where a C in the graded unit is achieved.

Part Time Work Details

20 hours per week

What You'll Study

1 Year 1
  • Being Digital

  • Academic Skills for Business Management

  • Marketing 1

  • Introduction to Human-Computer Interaction

  • Accounting for Business

  • 1 Option Module

2 Year 2
  • Business and Management Challenges

  • Market Research in Practice

  • Practical Interaction Design 

  • Social Media Marketing

  • Web Development for Information Management

  • 1 Option Module

3 Year 3
  • Brand Management

  • International Marketing

  • Digital Storytelling

  • Live Project and 1 Option Module OR 24-week supervised work placement (Work Based Learning) 

4 Year 4
  • Digital Marketing Analytics

  • User Experience

  • Marketing Management in Practice

  • Dissertation

  • 1 Option Module

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS (Academic)

6.0 overall, with no component below 5.5

TOEFL Internet-Based Test

80 overall, with a minimum of 17 in listening, 18 in reading, 20 in speaking, and 17 in writing

Pearson’s Test of Academic English

56 overall, with a minimum of 51 in each component

Cambridge C2 Proficiency (formerly Cambridge English Proficiency (CPE))

169 overall, with a minimum of 162 in each component

Cambridge B2 First (formerly Cambridge English First (FCE))

169 overall, with a minimum of 162 in each component

Cambridge C1 Advanced (formerly Cambridge English Advanced (CAE))

169 overall, with a minimum of 162 in each component

Trinity Integrated Skills Test (ISE)

ISE III, ISE III, & ISE IV with a pass in each component

LanguageCert English language qualification

B2 Communicator Test with an overall 39 or above and 25 or above in all skills

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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