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Marketing is one of the business's most challenging, fast-moving and exciting disciplines. Our Marketing degree has a theoretical focus combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today's dynamic marketplace.
During your degree, you will be provided with the essential skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline's central role in business success while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever-advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is essential, so there is a strong focus on helping you to develop your employability skills.
A-Levels BBC
UCAS Tariff Points 112 UCAS Tariff points must come from at least two A Levels (or equivalent). Additional points can be made up from a range of alternative qualifications.
BTEC DMM
Access to HE 112 Tariff Points
IB 28
Irish Leaving Certificate 112 Tariff Points from Higher Level qualifications only
Welsh Baccalaureate This qualification can only be accepted with other relevant qualifications.
T-Levels 120 Tariff Points / Merit
Subject Requirements No specific subject requirements
20 hours of work permit weekly for international students.
The Marketing Mix
Customer segmentation
Introduction to Business Management Theory & Practice
Economics
Analysing Business and Marketing environments
Introduction to Organisational Behaviour
Understanding Buyer Behaviour
Introduction to Quantitative Research Methods
Explorations in Marketing
Social Media
Marketing Planning
Consumer Behaviour
Integrated Marketing Communications (IMC)
Marketing Research
Social Marketing
Sales Management
Relationship Marketing
Advanced Studies in Marketing
Quantitative and Qualitative Research Methods
New Product Development
Brand Management
Services Marketing
International Marketing
Destination Marketing
Sensorial Marketing
Neuro Marketing
IELTS
6.0 overall (with reading and writing at 6.0) and no individual score lower than 5.5.
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For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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