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BA (Hons) Marketing

Liverpool Hope University, United Kingdom
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Course Overview

Marketing is one of the business's most challenging, fast-moving and exciting disciplines. Our Marketing degree has a theoretical focus combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today's dynamic marketplace.

During your degree, you will be provided with the essential skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline's central role in business success while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever-advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is essential, so there is a strong focus on helping you to develop your employability skills.

General Eligibility

A-Levels BBC

UCAS Tariff Points 112 UCAS Tariff points must come from at least two A Levels (or equivalent). Additional points can be made up from a range of alternative qualifications.

BTEC DMM

Access to HE 112 Tariff Points

IB 28

Irish Leaving Certificate 112 Tariff Points from Higher Level qualifications only

Welsh Baccalaureate This qualification can only be accepted with other relevant qualifications.

T-Levels 120 Tariff Points / Merit

Subject Requirements No specific subject requirements

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1
  • The Marketing Mix

  • Customer segmentation

  • Introduction to Business Management Theory & Practice

  • Economics

  • Analysing Business and Marketing environments

  • Introduction to Organisational Behaviour

  • Understanding Buyer Behaviour

  • Introduction to Quantitative Research Methods

2 Year 2
  • Explorations in Marketing

  • Social Media

  • Marketing Planning

  • Consumer Behaviour

  • Integrated Marketing Communications (IMC)

  • Marketing Research

  • Social Marketing

  • Sales Management

  • Relationship Marketing

3 Year 3
  • Advanced Studies in Marketing

  • Quantitative and Qualitative Research Methods

  • New Product Development

  • Brand Management

  • Services Marketing

  • International Marketing

  • Destination Marketing

  • Sensorial Marketing

  • Neuro Marketing

Language Requirement

IELTS

6.0 overall (with reading and writing at 6.0) and no individual score lower than 5.5.

Additional Information

Available other courses: Marketing and Business Management Marketing and Computer Science Marketing and Conservation Biology Marketing and Contemporary Fashion Design Marketing and Contemporary Performance Marketing and Creative Writing Marketing and Digital Creativity Marketing and Drama Marketing and Early Childhood Marketing and Economics Marketing and Education Marketing and English Language Marketing and Film & Visual Culture Marketing and Human Biology Marketing and Information Technology Marketing and International Relations Marketing and Law Marketing and Mathematics Marketing and Media & Communication Marketing and Music Marketing and Musical Theatre Marketing and Nutrition Marketing and Philosophy & Ethics Marketing and Politics Marketing and Psychology Marketing and Social Care Marketing and Social Policy Marketing and Sociology Marketing and Sport & Physical Education Marketing and Theology

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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