Course Overview

The field of marketing involves numerous activities. As a consumer, you probably encounter these activities on a daily basis through television, the mail, and the internet. Some responsibilities of individuals involved in marketing include: developing advertising campaigns, conducting research on customer needs, setting product prices, and determining how products should be delivered and displayed.

Marketing executives are responsible for listening to their customers, keeping their fingers on the pulse of the marketplace, using what they learn to develop products and services the meet or exceed customer needs, and staying in touch to keep customers satisfied. More than anything else, modern marketing is about developing innovative solutions to customer problems and taking better care of your customers than your competitors do.

General Eligibility

Undergraduate students who meet the following general admission requirements at the time of application are assured admission to  A&M-Central Texas:

• Minimum 2.0 cumulative transfer GPA on a 4.0 scale;

• Minimum 30 academic, college-level transferable semester hours. Applicants pursuing an Applied Science or Aviation Science degree may meet this requirement utilizing select workforce education credit from an approved Associate of Applied Science (AAS) degree upon completion of 45 hours, to include all general education courses within the AAS.

• Must be eligible to return to all previously attended colleges or universities.

Part Time Work Details

n/a

Language Requirement

• The University requires all students to take at least one year of a foreign language. This requirement is completed by having taken two units of the same foreign language in high school, completing one year of the same foreign language in college or completing the credit-by-examination process.

  Minimum TOEFL Essentials score of 8.5, or. Minimum IELTS Academic test score of 6.0 overall band (Texas A&M University does not accept the IELTS General test)