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This degree will distinguish you from the pack as a committed marketing graduate with the dynamic creative skills required to assertively manage marketing on a global, national or local level.
Whether you are seeking to work agency or client side, in the third sector or for your own marketing consultancy, our course equips you with everything you need for a career as a marketing practitioner.
Taught on the Bay Campus at a stunning beachside location, the BSc Marketing degree at Swansea University offers a strong grounding in marketing principles and key management disciplines.
By combining your learning of marketing strategy with contemporary topics on consumer behaviour, marketing research, international marketing and digital marketing, you will learn to think critically and make well-informed strategic marketing decisions with impact in the real world.
This is the perfect choice if you want to pursue an energising, long and successful career in the field of marketing.
A-level Qualification
Offers for programmes in the School of Management are usually within the range of ‘ABB-BBB’ or equivalent.
All applications are considered on an individual basis, with GCSE grades, AS Level subjects and grades, work experience, references and personal statements taken into account.
Variable offers are made dependent on the subjects studied.
No A-level in Business, Economics, Maths or Accounting/Finance is required. We do not consider General Studies as an A-level subject for offer purposes. Students may combine A-levels with other qualifications below. GCSE Maths and English minimum C grades are also required.
20 hours of work permit weekly for international students.
Compulsory Modules:
Accounting for Managers
Managing People
Marketing
Key Skills for Business
Operations Management
The Global Context of Organisation
Enterprise and Creativity: Entrepreneurship in Practice
Managing in the Digital Age
Strategic Marketing Planning
Digital Marketing
Consumer Behaviour
Business Analytics
International Marketing
Optional Modules:
Corporate Governance and Ethics
Change Management
Information Systems
Organisational Behaviour
Management Science
Global Business Environment: International Political Economy
Marketing Research
Application Development
Social Media Marketing
Marketing Ethics
Strategic Sales Management
Marketing Communications
Final Year Project
Dissertation - BSc Marketing
Non-native English speakers must achieve 6.0 overall with no component less than 5.5 in IELTS or equivalent tests.
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For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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