Skip to main content
Panoramic collage of university campus architecture

BSc (Hons) Marketing

The College, Swansea University ( Navitas ), United Kingdom
Save

Course Overview

This degree will distinguish you from the pack as a committed marketing graduate with the dynamic creative skills required to assertively manage marketing on a global, national or local level.

Whether you are seeking to work agency or client side, in the third sector or for your own marketing consultancy, our course equips you with everything you need for a career as a marketing practitioner.

Taught on the Bay Campus at a stunning beachside location, the BSc Marketing degree at Swansea University offers a strong grounding in marketing principles and key management disciplines.

By combining your learning of marketing strategy with contemporary topics on consumer behaviour, marketing research, international marketing and digital marketing, you will learn to think critically and make well-informed strategic marketing decisions with impact in the real world.

This is the perfect choice if you want to pursue an energising, long and successful career in the field of marketing.

General Eligibility

A-level Qualification

Offers for programmes in the School of Management are usually within the range of ‘ABB-BBB’ or equivalent.

All applications are considered on an individual basis, with GCSE grades, AS Level subjects and grades, work experience, references and personal statements taken into account.

Variable offers are made dependent on the subjects studied.

No A-level in Business, Economics, Maths or Accounting/Finance is required. We do not consider General Studies as an A-level subject for offer purposes. Students may combine A-levels with other qualifications below. GCSE Maths and English minimum C grades are also required.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1

Compulsory Modules:

  • Accounting for Managers

  • Managing People

  • Marketing

  • Key Skills for Business

  • Operations Management

  • The Global Context of Organisation

  • Enterprise and Creativity: Entrepreneurship in Practice

  • Managing in the Digital Age

2 Year 2

Compulsory Modules:

  • Strategic Marketing Planning

  • Digital Marketing

  • Consumer Behaviour

  • Business Analytics

  • International Marketing

Optional Modules:

  • Corporate Governance and Ethics

  • Change Management

  • Information Systems

  • Organisational Behaviour

  • Management Science

  • Global Business Environment: International Political Economy

3 Year 3

Compulsory Modules:

  • Marketing Research

  • Application Development

  • Social Media Marketing

  • Marketing Ethics

  • Strategic Sales Management

  • Marketing Communications

Optional Modules:

  • Final Year Project

  • Dissertation - BSc Marketing

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

Non-native English speakers must achieve 6.0 overall with no component less than 5.5 in IELTS or equivalent tests.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

Contact Us
Call
WhatsApp
Email