MSc Marketing Management (Retail)

The MSc Marketing Management (Retail) course at Bournemouth University is designed for students who want to specialize in retail marketing. The course covers the theoretical and practical aspects of marketing, with a focus on the unique challenges and opportunities of the retail industry. Students will learn how to develop and implement effective marketing strategies, manage brands, and create engaging customer experiences. The course also covers topics such as digital marketing, consumer behavior, and market research, providing students with a comprehensive understanding of the field. With its strong focus on practical application, this course is ideal for students who want to pursue a career in retail marketing.

Additional Information

The course is delivered through a combination of lectures, seminars, and workshops, and includes guest lectures from industry professionals. Students will also have the opportunity to undertake a consultancy project or dissertation, allowing them to apply their knowledge and skills in a real-world setting. The course is designed for students who have an undergraduate degree in a related field, such as marketing, business, or psychology.

Unlock Your Potential at Bournemouth University - The Perfect Launchpad for a Career in Retail Marketing

Bournemouth University offers a unique combination of academic rigor and practical experience, making it the perfect choice for students looking to launch their careers in retail marketing. The university's location on the south coast of England provides access to a diverse range of industries and businesses, offering students a wealth of opportunities for networking and internship experiences. Additionally, Bournemouth University has a strong reputation for producing graduates who are well-equipped to succeed in the workplace, with a focus on developing skills such as creativity, critical thinking, and problem-solving.

• We have been offering courses in this subject since 1989, with over 700 alums, many of whom are now in senior managerial positions. 

• You will learn from research-active, industry-experienced academics who have published innovative research into retail management and marketing issues. 

• You will understand the contemporary retail environment and examine topical issues related to retail management and marketing, including digital marketing and globalization. 

• You will develop analytical skills essential for operating and marketing in the international retail environment by critically examining international retail development and activity to put this knowledge into practice.

• Choose to complete a 30-week work placement to get ready for retail and marketing-related roles once you graduate.  

• Our extensive alum network provides us with unrivaled contacts and opportunities in businesses across the retail and marketing sectors. 

The standard requirements for embarking upon a postgraduate taught degree are:

• A bachelor's Honours degree with 2:2 in any subject or equivalent.

20 hours per week