Course Overview

Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to:

• marketing theory

• marketing mixes

• current issues and future trends of marketing.

• At the same time, you will engage with a number of relevant issues, including:

• branding

• customer relationship management

• digital marketing

• green marketing.

Accredited by the Chartered Institute of Marketing (CIM), this course is up-to-date, intellectually inspiring, and relevant, and attracts high-quality, highly motivated students from around the globe.

Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and local and national government. Possible professions include:

public relations officer

marketing executive

public affairs consultant

media buyer

event organizer

media planner

advertising art director.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

General Eligibility

Our standard postgraduate entry requirement is a second-class honors degree (2:2 or above) from a UK university or an equivalent international qualification.

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.