MSc Marketing

The MSc Marketing program at Birkbeck University of London is designed to provide students with a comprehensive understanding of the principles and practices of modern marketing. The course covers a wide range of topics, including market research, consumer behavior, market segmentation, brand management, and digital marketing. Students will learn how to apply theoretical concepts to real-world marketing problems and develop the skills necessary to succeed in this dynamic field. With a strong focus on practical application, students will have the opportunity to work on live marketing projects and gain hands-on experience in the industry. Graduates of this program will be well-equipped to pursue careers in marketing management, marketing research, or related fields.

Additional Information

The MSc Marketing program at Birkbeck University of London is a one-year, full-time program that consists of 120 credits. The course is delivered through a combination of lectures, seminars, and workshops, and students will have access to state-of-the-art facilities and resources. The program is designed to be flexible, with part-time study options available for those who cannot commit to a full-time schedule. Students can also choose to pursue a dissertation or project in place of a traditional examination, providing them with the opportunity to explore a specific area of marketing in depth.

Unlock Your Potential at Birkbeck University of London: A Leading Institution for Marketing Education

Birkbeck University of London is an ideal choice for students interested in pursuing a career in marketing due to its strong reputation for excellence in teaching and research. The university has a long history of providing high-quality education, and its location in the heart of London offers unparalleled access to the city's vibrant marketing industry. Students will have the opportunity to learn from experienced academics who are actively engaged in research and consultancy work, providing them with cutting-edge knowledge and real-world experience.

Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to:

• marketing theory

• marketing mixes

• current issues and future trends of marketing.

• At the same time, you will engage with a number of relevant issues, including:

• branding

• customer relationship management

• digital marketing

• green marketing.

Accredited by the Chartered Institute of Marketing (CIM), this course is up-to-date, intellectually inspiring, and relevant, and attracts high-quality, highly motivated students from around the globe.

Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and local and national government. Possible professions include:

public relations officer

marketing executive

public affairs consultant

media buyer

event organizer

media planner

advertising art director.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

Our standard postgraduate entry requirement is a second-class honors degree (2:2 or above) from a UK university or an equivalent international qualification.

20 hours of work permit weekly for international students.