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The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.
This course will help you develop the skills for various marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.
Business Law covers the general principles of commercial law and business legal regulations. These include company law, competition law and human rights law.
Business Law can only be studied as a second subject as a Joint Honours option.
A Levels
ABB-BBB
(GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered instead of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting)
International Baccalaureate
32-30
(no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
HNC/HND
Relevant HNC/HND, A in Graded Units.
20 hours of work permit weekly for international students.
Marketing
Introduction to Marketing & Entrepreneurship
Introduction to Finance & Accounting
Introduction to International Business
Introduction to Economics and Business Analysis & Technology
Introduction to Tourism Studies and Managing People
Management Development Programme 1
Academic Skills
Business Law
Course summary
Management Development Programme 2
Semester 1
Understanding Consumers & Markets
Semester 2
Services & Retail Marketing
Management Development Programme 3
Marketing Communications in the Digital Age
Strategic Marketing in an International Context
Core class
Brand Management
Dissertation
Elective classes
Social Marketing
Advances in Consumer Behaviour
Managing Customer Relationships
International Business Management
Managing Integrated Marketing Communications: Theory & Practice
Sports Marketing
Sustainability, Marketing & Society
IELTS 6.5 overall (no individual band less than 5.5)
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For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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