BA (Hons) Digital Marketing

The BA (Hons) Digital Marketing course at the University of Worcester provides students with a comprehensive understanding of digital marketing principles, strategies, and practices. The course covers topics such as search engine optimization, social media marketing, email marketing, content marketing, and data analysis. Students will learn how to develop and implement effective digital marketing campaigns, measure their success, and adapt to the latest trends and technologies in the industry. The course is designed to equip students with the skills and knowledge needed to succeed in a rapidly changing digital landscape.

Additional Information

Our teaching staff have extensive experience in the field of digital marketing, and our strong industry connections provide opportunities for work placements, internships, and guest lectures. Our graduates are well-prepared for careers in digital marketing agencies, marketing departments of large corporations, or as entrepreneurs in their own businesses.

Discover the Perfect Balance of Academic Excellence and Practical Experience at University of Worcester

The University of Worcester is a vibrant and dynamic institution that offers a supportive learning environment. Our small class sizes ensure that students receive personalized attention and guidance from experienced lecturers. Our campus is located in the picturesque city of Worcester, providing a unique blend of urban and rural environments for study and recreation. With a strong focus on practical application and real-world experience, our graduates are highly sought after by employers.

Where do you start if you want to develop a digital marketing strategy? Given the digital revolution facing today’s workforce, digital marketing provides vital skills today for acquiring and retaining customers. This course enables you to step ahead on the route toward digital transformation to support organizational growth. You'll be supported by regular coaching, and our professional network of academic staff, business leaders, and the Chartered Management Institute (CMI).

This course has been designed to ensure you have all of the knowledge, skills, and expertise to launch yourself as a digital marketing graduate. You'll be well placed to launch yourself as a digital marketing graduate, whether you aspire to work in a marketing role or for a marketing agency. You will gain subject expertise in marketing with a grounding in contemporary digital issues (such as digital content systems, E-commerce, social media advertising, digital marketing communications, and E-business). You will be able to demonstrate your digital marketing knowledge through an active experience such as applied consultancy projects, paid placements, internships, and study abroad. From this active and authentic learning experience, you will have the skills to demonstrate that you are a digital native, with creative, customer-oriented and commercially focused skills that are valued by today’s employers.

112 UCAS tariff points (for example, BBC at A Level), plus GCSE English and Maths at Grade C / 4 or above

20 hours of work permit weekly for international students.