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Business Enterprise is about creating wealth, creativity and resourcefulness and exploiting change. This course is designed for students who want to start a new enterprise, those who want to take over the management of an existing business and those who are aiming for leadership positions.
The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.
This course will help you develop the skills for various marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.
A Levels
ABB-BBB
(GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered instead of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting)
International Baccalaureate
36
(no subject below 5 and including English SL5, Maths/Maths Skills SL5; Maths HL6 for combinations with Accounting; Maths/Maths studies SL6 for combinations with Finance)
HNC/HND
Relevant HNC/HND, A in Graded Units
20 hours of work permit weekly for international students.
Academic Skills
Introduction to Tourism Studies and Managing People
Introduction to Economics and Business Analysis & Technology
Introduction to Marketing & Entrepreneurship
Introduction to Finance & Accounting
Management Development Programme 1
Introduction to International Business
Management Development Programme 2
Creativity & Innovation Management
New Venture Planning
Services & Retail Marketing
Understanding Consumers & Markets
Management Development Programme 3
Entrepreneurial Capital & Resources
Venture Management Strategy & Growth
Marketing Communications in the Digital Age
Strategic Marketing in an International Context
Venture Management in Practice
International Entrepreneurship
Issues & Trends in Entrepreneurship
Research Methods
Family Business Theory & Practice
Brand Management
Dissertation
Social Marketing
Advances in Consumer Behaviour
Managing Customer Relationships
International Business Management
Managing Integrated Marketing Communications: Theory & Practice
Sports Marketing
Sustainability, Marketing & Society
IELTS 6.5 overall (no individual band less than 5.5)
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