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MA Digital Video Production and Marketing

University of Salford, United Kingdom
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Course Overview

Digital video is the driving force of the digital marketing and e-commerce businesses, which are large and growing employers of media graduates who have a knowledge of both the practical and theoretical side of how video content sells.

On this course you will gain a unique blend of the theory of digital marketing, analytics and e-commerce with practical experience of filmmaking and influencer marketing to be gained in producing and distributing actual content for brands.

By directly pointing your career at what is a vibrant, fast-growth job market, the University of Salford offers you a perfect and relevant skillset to directly design your career for current and future opportunities.

You will:

  • Experience a blend of theoretical and practical approaches to digital marketing and video production

  • Dissect the key tenets of the role of a digital video marketing professional, moving on to apply these to real-life industry scenarios

  • Study at MediaCity, one of the country's key digital and creative hubs

General Eligibility

A relevant undergraduate degree, normally at 2:1 or above, and supporting portfolio of practice.

Applicants with an undergraduate degree of 2:2 will be considered where a high quality portfolio of practice is presented.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

Trimester one

  • Social and Advertising Video Production

  • Digital Marketing and Analytics

Trimester two

  • Creation of Video for E-commerce

  • Search and Social Media Marketing

Trimester three

  • Digital Video Production and Marketing in Practice

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

The IELTS score for international applicants is 6.5 (with no less than 5.5 in each component).

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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