⁠Marketing

The BSc Marketing program at NUIST draws on the university’s strong business faculty and applied approach to learning. Over the years, the program has expanded to include digital marketing, market analytics, consumer research methods, and international business components. Students benefit from participation in industry collaborations, case projects, and business challenge events on campus. The program also links with international partners, such as through the 2+2 international undergraduate pathway with Reading University in the UK, giving students options to study abroad and earn joint recognition. Graduates have taken positions in marketing teams, sales planning groups, brand support roles, and customer strategy departments within service firms, tech companies, and commercial enterprises. A number of students continue with postgraduate education in China and overseas, supported by NUIST’s academic credentials and global cooperation network. This steady growth in academic depth and practical opportunity supports long‑term career and learning paths for graduates.

Applicants should hold a high school diploma or equivalent with satisfactory academic records. International students apply through the NUIST admissions portal and submit transcripts, passport copy, language test results, and any other documents requested by the university. NUIST offers scholarships for international students, often based on academic performance and language capability.

Part‑time work permitted for international students with university and local approval; hours limited during semesters