⁠Marketing

The BSc Marketing program at CAUC was developed to support the university’s growth in business and service-related education. Since its introduction, the course has added subjects linked to service marketing, airline-related business practice, and digital promotion. Teaching content is updated regularly to reflect industry needs and student feedback. Strong links with civil aviation and service enterprises support internship placements and applied coursework. Graduates have joined airlines, airports, logistics firms, service companies, and business organizations, while others have continued with postgraduate study in China and abroad. The program shows steady progress in teaching quality, student outcomes, and international participation, reflecting CAUC’s ongoing focus on applied undergraduate education.

Applicants must have completed senior high school or an equivalent qualification with acceptable academic results. International students apply through the CAUC online system and submit academic transcripts, language test scores, a study plan, and passport details. CAUC provides scholarship options for international students, mainly based on academic performance and overall application quality. Support may include partial tuition reduction or accommodation assistance.

Part-time work allowed for international students with university approval and local registration; working hours are limited during semesters