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BA (Hons) in Sales and Marketing Management

Cardiff Metropolitan University, United Kingdom
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Course Overview

The BA (Hons) in Sales and Marketing Management at Cardiff Metropolitan University is a comprehensive course that equips students with the skills and knowledge required to succeed in the dynamic and fast-paced world of sales and marketing. Students will learn how to develop and implement effective marketing strategies, manage customer relationships, and analyze consumer behavior. The course also covers topics such as digital marketing, brand management, and sales management, providing students with a broad understanding of the industry. With a strong focus on practical application, students will gain valuable experience through real-world case studies and projects, preparing them for their future careers.

Additional Information

This course is ideal for those who are interested in pursuing a career in sales or marketing, or those who want to develop their existing skills and knowledge in these areas. With a flexible study structure, students can choose from a range of modules that suit their interests and career goals. Plus, the university's strong industry connections offer valuable networking opportunities for students.

Discover Your Future at Cardiff Metropolitan University

Cardiff Metropolitan University is an excellent choice for students pursuing a degree in Sales and Marketing Management due to its strong reputation for producing well-rounded graduates. The university offers a supportive learning environment, with experienced lecturers who are experts in their fields. Plus, the campus is located in the vibrant city of Cardiff, offering easy access to a range of cultural, recreational, and business opportunities.

Why You Should Study This Course

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of marketing knowledge and the potential to be a specialist in the strategic use of PR, marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had a ‘real-world’ experience, and the chance to engage in our CIM learning community. Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.

General Eligibility

Minimum three A levels. Grades CC to include a Science/Food/Nutrition subject.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
  • Introduction to Marketing

  • Digital Media for Marketers

  • Advertising and Sales Techniques 

  • Finance for Managers

  • Foundations of HRM

  • Foundations of Law

2 Year 2

Core modules:

  • Consumer Behaviour

  • Creative Marketing Communication

  • Digital Analytics - Web, Mobile & Marketing

  • Marketing Research Methods

  • Sales in Practice inc Work Placement

 

Option modules: 

  • Search Marketing: Content, SEO + PPC

  • Mobile and Social Media Marketing

  • Sports, Events and Sponsorship Marketing

  • Managing Marketing Performance

3 Year 3

Core modules:

  • International and Global Marketing

  • Strategic Sales Management

  • Key Account Management for Marketers


Option modules:

  • Dissertation

  • Marketing Plan

  • Launching an Enterprise

  • Strategic Advertising Management

  • Strategic Brand Management

  • Strategic PR Management

  • Contemporary Issues in Marketing

  • Content, Copyright and Creativity

  • Global Sporting Events

  • Innovation and Entrepreneurship

  • Visioning Sustainability for Change

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

Academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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