⁠Marketing

Course Overview

The BSc Marketing program at CUMT was introduced to support the university’s expansion into business and management education. Over time, the course has added subjects linked to digital marketing, data use, and international business practice. Regular syllabus updates reflect employer needs and student feedback. The program benefits from CUMT’s broad academic base and links with enterprises, which support internships and applied projects. Graduates have entered marketing teams, sales departments, service firms, and postgraduate programs in China and overseas. The course shows steady progress in teaching quality, student outcomes, and international participation, reinforcing CUMT’s role in applied undergraduate education.

General Eligibility

Applicants should have completed senior high school or an equivalent qualification with acceptable academic results. International students apply through the CUMT online application system and submit academic records, language scores, a study plan, and passport details. CUMT offers scholarships for international students, mainly based on academic performance and overall application quality. Awards may cover part of tuition fees or provide accommodation support.

Part Time Work Details

Part-time work allowed for international students with university approval and local registration; working hours are limited during semesters

Language Requirement

• Applicants must meet one of the following minimum scores:

  • IELTS: 6.0

  • TOEFL iBT: 80

  • PTE Academic: 50

  • Duolingo English Test: 95