BA (Hons) Marketing Communications with Advertising

This course provides a comprehensive understanding of marketing communications, including advertising, public relations, and digital marketing. Students will learn how to develop effective marketing campaigns that engage customers, build brand loyalty, and drive sales. The course covers topics such as market research, target audience analysis, and campaign planning, as well as the use of data analytics and technology in marketing. Students will also have the opportunity to work on real-world projects and briefs, gaining practical experience in creating marketing communications campaigns.

Additional Information

Students on this course will have access to state-of-the-art facilities, including our Marketing Communications Studio, which features professional audio and video recording equipment, as well as a range of software and tools for creating digital content. Additionally, students will have the opportunity to participate in industry events and conferences, and to engage with experienced professionals through guest lectures and workshops.

Discover the secrets of effective marketing communications at Bournemouth University - a leading institution for marketing and advertising education.

Bournemouth University is recognised for its strengths in marketing and advertising, with a long history of producing successful graduates who have gone on to work for leading companies in the industry. Our faculty members are experienced practitioners and researchers in their field, and are dedicated to providing students with a high-quality learning experience. With a strong focus on practical skills and real-world application, this course is designed to prepare students for a successful career in marketing communications.

• Develop specific knowledge and skills in advertising, including branding, creative, media planning, and strategy 

• Learn how to develop strategic responses to advertising and marketing communications problems  

• Work on live briefs set by the industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year  

• Co-create academic and professional research with staff, including consultancy projects for industry clients  

• 96% of our students who study Marketing Communications courses work or learn 15 months after graduating.

• Complete a work placement anywhere in the world, giving you a chance to put theory into practice, make great career contacts an

104 - 120 UCAS tariff points, including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points.

20 hours per week