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BA (Hons) Mass Communication with Public Relations

Northumbria University Newcastle, United Kingdom
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Course Overview

The BA (Hons) Mass Communication with Public Relations pathway course is an innovative media-based degree that allows you to develop specialist knowledge of the concepts, theories, practices, and methods that characterize contemporary media, communication, and cultural studies. From day one, you will be supported in developing an independent critical understanding of the key developments within mass communications, a field of study that encompasses a wide variety of media organizations, technological innovations, cultural industries, and audiences. You will develop your knowledge, skills, and abilities on a course that will enable you to critically evaluate contemporary mass communications industries and to understand the technological, social, and political factors that shape those industries. The courses unique framework structure allows you to tailor your interest in media towards a particular career route in PR in your third year, specializing in specific modules that are directly applicable to your future employment, whichever career path you choose.

General Eligibility

120 UCAS Tariff points From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate. GCSE Requirements: Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
  • Personal and Professional Practice (Core)

  • Approaches to Media and Culture (Core)

  • Writing for Digital (Core)

  • Key Debates in Media History (Core)

  • Media and Morality (Core)

  • Academic Language Skills for Arts (Core, for International and EU students only)

2 Year 2
  • Media Cultures (Core)

  • Researching Audiences (Core)

  • Media Methodologies (Core)

  • Cultural Identities on Screen (Core)

  • Media Industries (Core)

  • Media Events (Core)

  • Academic Language Skills for Arts (Core, for International and EU students only)

3 Year 3
  • Arts Work Placement Year (Optional)

  • Arts Study Abroad Year (Optional)

  • Year in International Business (Optional)

  • Year in International Multidisciplinary Innovation (Optional)

4 Year 4
  • Media Dissertation (Core)

  • Mass Communication Case Study (Optional)

  • Cinema and Society (Optional)

  • Promotional Writing (Core)

  • Public Relations in Context (Core)

  • Current Affairs in Public Relations (Core)

  • Academic Language Skills for Arts (Core, for International and EU students only)

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79
International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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