MSc International Marketing

Course Overview

The MSc International Marketing program combines core academic principles with direct industry practice. Built on decades of business education, the degree has grown to meet the needs of data-focused marketing operations. Key milestones include incorporating artificial intelligence, analytics, and sustainable marketing into the main curriculum.

Graduates work across global markets in public relations, digital strategy, brand management, and market research. By focusing on ethical consumer choices and real business case studies, the course equips students to handle international market demands responsibly. Graduates join a global network of alumni working in multinational firms, agency settings, and non-profit organizations worldwide.

General Eligibility

Academic Entry Requirements

• Applicants require a UK 2:2 Honours degree (or equivalent international qualification) in any academic discipline.

• Relevant work experience or prior learning can also be considered under university flexible entry policies.

Scholarships

• Glasgow Caledonian University offers scholarships reducing tuition fees for eligible international students, including self-funded postgraduate discounts and regional awards.

Application Process

• Applications are submitted online directly through the university website or through authorized educational representatives.

• Required documents include academic transcripts, degree certificates, a personal statement, English test scores, and professional or academic references.

Part Time Work Details

Up to 20 hours per week during term time and full-time during official university holidays for international students on a Student Visa.

Language Requirement

• Applicants whose first language is not English must demonstrate proficiency through standard recognized tests. Minimum requirements include:

  • IELTS Academic: Overall score of 6.0, with no individual skill score below 5.5.

  • TOEFL iBT: Overall score of 78 (Reading: 18, Listening: 17, Speaking: 20, Writing: 17).

  • PTE Academic: Overall score of 59, with no component below 59.

  • Duolingo English Test: Overall score of 115, with no sub-score below 100.