MSc Tourism Marketing Management

• The Tourism & Hospitality Industries: This unit will provide a comprehensive overview of the operations of the tourism and hospitality industries. It includes many guest speakers from the industry.

• Business Strategy & Finance: This looks at the foundations of strategic analysis and choices that tie into an organization's business decisions. This includes private, public, and third sectors. You'll study the corporate finance sources of organizations, reporting and interpreting financial data. This will help you understand the dynamics of the tourism, hospitality, and leisure sectors.

• Tourism Marketing Innovation: This unit will provide you with the academic knowledge and professional skills to study marketing innovations in the tourism and hospitality context. The emphasis is on a strategic approach, and a global perspective is adopted.

• eTourism & Digital Marketing: This unit explores how information technology and digital competence determine the competitiveness of tourism and hospitality organizations and destinations. This unit examines the latest developments in technological revolutions and applies them to the tourism and hospitality industries. 

• Destinations: Contexts for Tourism & Hospitality: Placing the tourism destination at the heart of the discussion, this unit explores the physical, conceptual and administrative spaces in which tourism and hospitality activities occur, providing the context for exploring the complex and interrelated activities of tourists activities. The unit will be international, drawing on examples and practices from developed and developing nations.

• Dissertation: The 15,000-word dissertation concludes your learning experience, where you'll carry out a detailed research project into any aspect of tourism marketing of your choice. 

Option units (choose one):

• Air Transport & Tourism: The unit aims to develop your awareness of the role of aviation management in the successful planning and development of international tourism. It will evaluate the potential barriers to continued growth and explore the conflicts and challenges of meeting both economic and environmental targets, highlighting the contribution of aviation to greenhouse gas emissions (GHG).

• Conference Tourism: Here, you'll reflect on the conference sector's growth and examine its present state by identifying the size, value, trends, and development of significant conference destinations worldwide. You'll also suggest how destinations and venues can develop a better conference product.

• Crisis & Disaster Management: You'll develop a systematic understanding of the unique needs and critical resources within crucial sectors and activities of Tourism, Hospitality, and Events. You'll complete several strategic and tactical planning exercises to address the need to integrate tourism and events within risk reduction, response, and recovery strategies.

• Design for Tourism & Hospitality: This unit addresses the role and significance of innovation in and for the tourism and hospitality industries at the level of individual businesses, organizations, sites, and events. It considers the creation of tangible and intangible objects or 'things' such as buildings (exteriors and interiors), maps and guides, souvenirs, live events, corporate identities, business processes, and servicescapes.

• Entrepreneurship: The process of creating a new entrepreneurial venture and funding sources for new and upcoming entrepreneurs. There's a focus on identifying and evaluating entrepreneurial opportunities. Entrepreneurial development may cover a single entity, a further investment by a portfolio entrepreneur, a management buy-out, a spin-out, or a venture in an existing organization.

• Food Design & Marketing: This unit focuses on food in terms of its aesthetics, the processes and tools used, the spaces where food is prepared, distributed, and consumed, and how these are promoted and communicated to the consumers.

• Global Food & Drink: The unit will provide an in-depth analysis of the role of food and drink in the international hospitality, tourism, retail, and events business environment. Understanding the nature of our relationship with food socially, economically, politically, environmentally, and in terms of technology is valuable to other strategic and operational areas of expertise.

• Tourism Management & the Natural Environment: This unit focuses on the complex relationships between the tourism industry and the natural environment and how tourism can be managed to ensure that it contributes to biodiversity and conservation.