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The International Marketing programme is a specialist course for those who want to build on a previous business and marketing degree and study marketing at an advanced level. It’s also appropriate for recent business graduates or established executives seeking either to acquire new skills or supplement the skills they have developed in a practical context.
You’ll gain the technical and personal skills to operate across various dynamic and competitive international environments.
Our students are truly international, with representations from all parts of the globe which further enhances your learning experience.
Academic requirements/experience
Minimum second-class Honours degree, or overseas equivalent, in marketing or a business-related degree including a significant marketing element.
20 hours of work permit weekly for international students.
Core classes
Strategic Global Marketing
Cross-Cultural Buyer Behaviour
International Marketing Research
Brand Management & Strat
Marketing Works: Group Project
Dissertation Skills
Elective classes
Destination Marketing Management
Managing Tourism Resources
International Services Marketing
Contemporary Consumers
Customer Led E-Marketing
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Sports Marketing in a Global Context
Retail Marketing Management
Dissertation
IELTS 6.5 overall (no individual band less than 5.5)
Other programmes you might be interested in.
For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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