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MSc Artificial Intelligence for Media

Bournemouth University, United Kingdom
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Course Overview

This course is designed to provide students with a deep understanding of the principles and practices of artificial intelligence (AI) as applied to media. Students will learn how to develop and implement AI algorithms for various applications in the media industry, such as content creation, personalization, and recommendation systems. The course will cover topics such as machine learning, natural language processing, computer vision, and human-computer interaction, with a focus on their practical application in media. Students will also learn how to evaluate and analyze the performance of AI systems, and how to design and implement ethical AI solutions that are compliant with industry standards.

Additional Information

The course is delivered through a combination of lectures, workshops, and practical projects, and is suitable for students with a background in media, computer science, or related fields. Graduates of the course will be well-prepared to pursue careers in media companies, research institutions, or as independent AI consultants.

Unlock Your Potential in Media AI: Study at Bournemouth University

Bournemouth University is a leading institution for media and communications studies, with a strong focus on practical application and industry engagement. The university has a dedicated AI research group and state-of-the-art facilities for AI education and research. By studying at Bournemouth University, students will have access to expert teaching staff, cutting-edge research facilities, and a diverse community of students from around the world.

Why You Should Study This Course

  • Reorientate your career following the technical revolution in the media industry on AI automation

  • Develop the theoretical knowledge and practical skills in using the latest AI techniques in media production

  • Work closely with industry partners on solving practical problems

  • Become competent in the job market with both the knowledge of AI and media production

  • Collaborate with students from across the NCCA Master's courses

  • Plan and execute a significant project to showcase your talent to industry professionals and potential employers at the NCCA Master's Degree Show.

General Eligibility

The standard requirements for embarking upon a postgraduate taught degree are:

  • A bachelor's Honours degree with 2:2 in any subject.

  • Professional Qualifications or Diplomas deemed equivalent to a 2:2 or above Honours Degree.

  • Industrial Experience is considered equivalent to a 2:2 or above Honours Degree.

  • A clear personal statement

Part Time Work Details

20 hours per week

What You'll Study

1 Core Units
  • Machine Learning for Media Production: You'll gain a critical understanding of the theory involved in the machine learning and existing ML SDK tools and techniques for media production, and to enable you to develop your problem-solving and strategy development skills.

  • Data Mining on Multimedia Data: You'll be introduced to the algorithms and computational paradigms that allow computers to find patterns and regularities in datasets, predict and forecast, and improve performance through interaction with data. The data mining processing includes data selection, cleaning, coding, using different statistical and machine learning techniques, and visualization of the generated structures.

  • Software Engineering for Media: The unit aims to equip you with the knowledge to select the correct programming languages, application programming interfaces, and techniques to solve serious learning problems within media using a Test Driven approach. The application of standard software engineering techniques is encouraged to enable you to work as part of a development team, solving complex technical issues in modern computer animation.  

  • Media Data Analytics and Modelling: You'll learn about the science of analyzing media data (such as images, video, natural language, sound, 3D models, and motions) to reveal features and metrics to make conclusions about the information it contains.

  • Group Project: Working with students from across the NCCA Master's courses, you'll present a substantial piece of work with technical/creative content. 

  • Masterclass: You'll explore the professional world of the artificial intelligence industry and be exposed to advanced production issues of professional practice, providing you with the theoretical and practical knowledge of specialist artificial intelligence techniques.

  • Masters Project: You'll plan and execute a significant project professionally utilizing relevant techniques and undertake a critical analysis of your work. You'll focus on a specific problem in media production which has the potential to be automated by the latest artificial intelligence technology.

    The Master's Degree Show

    The Master's Degree Show is the culmination of one year's work for the Master's NCCA courses. This is your opportunity to showcase your talent to industry professionals and potential employers.

2 Placement

You can undertake a three-month placement during the Master’s Portfolio unit, providing an opportunity to apply your acquired knowledge and skills in the workplace. You are required to find your order; however, our Careers & Employability Service and your faculty placements office are on hand to support you.

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79

IELTS (Academic) 6.5 with a minimum of 6.0 in each component or equivalent.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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