BSc Marketing

By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing. The external marketing environment encompasses consumer behavior and consumer psychology, marketing communication, public relations, and market research. This course program also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organizations, their management, and the changing external environment in which they operate.

A typical offer is based on a minimum of 48 tariff points from a Level 3 qualification* e.g. A-Levels (including AS-levels, General Studies) International Baccalaureate Extended Project Qualification (EPQ) BTEC Diplomas and Certificate are accepted and Cambridge Technical Diplomas / Certificates Cambridge Technical Diplomas and Certificates City & Guilds Advanced Technical Diplomas Welsh Baccalaureate is accepted Scottish Highers Irish Leaving Certificate is accepted