BSc (Hons) Marketing

This degree programme is designed to provide students with a comprehensive understanding of the principles and practices of marketing. Students will learn how to analyze consumer behavior, develop marketing strategies, and implement campaigns that drive sales and revenue growth. The course will cover topics such as market research, segmentation, targeting, and positioning, as well as digital marketing, brand management, and international marketing. By the end of the programme, students will be able to analyze complex marketing problems, develop innovative solutions, and communicate their ideas effectively through a variety of media channels.

Additional Information

This course is ideal for students who are interested in pursuing a career in marketing, brand management, or marketing research. The programme is taught by experienced academics who have extensive experience in the industry, providing students with real-world insights and practical skills that can be applied directly to their future careers.

Discover the Hidden Gems of Marketing at Bangor University

Bangor University is an excellent choice for students interested in marketing due to its strong reputation for teaching excellence and research. The university's location in northwest Wales provides a unique setting for studying marketing, with access to stunning landscapes, coastlines, and mountains that offer unparalleled opportunities for outdoor advertising and marketing campaigns. Additionally, the university's proximity to major cities such as Manchester and Liverpool provides easy access to a range of marketing and business opportunities.

Our highly qualified and experienced academics are inspired by the marketing challenges that organisations face. In turn, they bring critical and up-to-date insights based on real-world experiences to inspire students. With our support, studying on this degree course (accredited by the Chartered Institute of Marking) will allow you to develop into an outstanding marketing professional, fully equipped to launch into an exciting career. Our personalised approach means that you are more than a name here. We value your individuality and allow you to develop your knowledge and skills with your own tailored degree programme. To assist you throughout your degree course, you will be mentored and supported by your dedicated Personal Tutor. Your voice will be heard through our active Student Union and course representative system. 
 
You will build lifelong skills for success in today’s ever evolving business world. Skills development, alongside knowledge and practice, are at the heart of our degree. Your learning journey will equip you with the key marketing knowledge and skills, not only for today but for years to come. This will give you an edge in the competitive world of marketing. 

Our assessments reflect real life marketing situations and environments. We use a wide variety of assessment methods to ensure that you will master wide-ranging business skills and develop these as you progress in your degree. These include written, communication, networking, and decision-making skills. We also use industry-leading simulation games to bring marketing challenges as close to reality as possible as well as providing you with work-based learning opportunities, and enabling you to undertake live projects in your final year. 

https://www.bangor.ac.uk/international/countries

The 20 hours is total hours. It is not per job. If you hold multiple part-time jobs then the total hours of all the work you are doing added together.