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Studying a marketing degree at the University of Strathclyde Business School, you'll be learning at a pioneering internationally-renowned academic organisation. The University won Times Higher Education UK University of the Year 2019, becoming the only institution to have won the award twice.
Our BA in Marketing course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.
A Levels
ABB-BBB
(GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered instead of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting)
International Baccalaureate
32-30
(no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
HNC/HND
Relevant HNC/HND, A in Graded Units;
20 hours of work permit weekly for international students.
Introduction to Tourism Studies and Managing People
Introduction to Economics and Business Analysis & Technology
Introduction to Marketing & Entrepreneurship
Introduction to Finance & Accounting
Introduction to International Business
Management Development Programme 1
Academic Skills
Management Development Programme 2
Semester 1 topics include:
Working in Business Organisations
Working Business Research & Consultancy
Working Internationally
Working in the Third Sector
Rhetorics & Oratory
Understanding Consumers & Markets
Services & Retail Marketing
Management Development Programme 3
Marketing Communications in the Digital Age
Strategic Marketing in an International Context
Brand Management
Dissertation
Social Marketing
Advances in Consumer Behaviour
Managing Customer Relationships
International Business Management
Sports Marketing
Sustainability, Marketing & Society
Brand Building in a fast-moving consumer goods environment
IELTS 6.5 overall (no individual band less than 5.5)
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For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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