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BA (Hons) Marketing

University of Strathclyde, United Kingdom
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Course Overview

Studying a marketing degree at the University of Strathclyde Business School, you'll be learning at a pioneering internationally-renowned academic organisation. The University won Times Higher Education UK University of the Year 2019, becoming the only institution to have won the award twice.

Our BA in Marketing course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

General Eligibility

A Levels

ABB-BBB

(GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered instead of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting)

International Baccalaureate

32-30

(no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)

HNC/HND

Relevant HNC/HND, A in Graded Units;

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1
  • Introduction to Tourism Studies and Managing People

  • Introduction to Economics and Business Analysis & Technology

  • Introduction to Marketing & Entrepreneurship

  • Introduction to Finance & Accounting

  • Introduction to International Business

  • Management Development Programme 1

  • Academic Skills

2 Year 2
  • Management Development Programme 2

Topics

Semester 1 topics include:

  • Working in Business Organisations

  • Working Business Research & Consultancy

  • Working Internationally

  • Working in the Third Sector

  • Rhetorics & Oratory

Semester 1

  • Understanding Consumers & Markets

Semester 2

  • Services & Retail Marketing

3 Year 3
  • Management Development Programme 3

Semester 1

  • Marketing Communications in the Digital Age

Semester 2

  • Strategic Marketing in an International Context

4 Year 4

Core class

  • Brand Management

  • Dissertation

Elective classes

  • Social Marketing

  • Advances in Consumer Behaviour

  • Managing Customer Relationships

  • International Business Management

  • Sports Marketing

  • Sustainability, Marketing & Society

  • Brand Building in a fast-moving consumer goods environment

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS 6.5 overall (no individual band less than 5.5)

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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