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BA (Hons) Marketing, Advertising & Public Relations

University of Worcester, United Kingdom
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Course Overview

This innovative and dynamic degree course will equip you with the skills and knowledge to succeed in the fast-paced world of marketing, advertising, and public relations. You'll learn how to develop effective marketing strategies, create engaging advertising campaigns, and manage complex PR situations. With a focus on practical application, you'll gain experience through real-world projects and collaborations with industry partners. Our strong links with the sector ensure that our curriculum is up-to-date and relevant, giving you the best possible start to your career.

Additional Information

Our course is designed to give you a well-rounded education in marketing, advertising, and public relations. You'll study topics such as consumer behavior, market research, brand management, advertising planning, and media management. With the opportunity to specialize in areas such as digital marketing, social media, or event management, you can tailor your degree to suit your interests and career aspirations. Plus, our small class sizes ensure that you receive personalized attention and support from our experienced teaching staff.

Discover Your Path to Success at University of Worcester

At University of Worcester, we're committed to providing a high-quality learning experience that prepares you for a successful career in marketing, advertising, or public relations. Our campus is located in the picturesque city of Worcester, with easy access to major cities and transport links. We offer a supportive learning environment with state-of-the-art facilities, including a dedicated marketing and communications suite. Plus, our strong focus on practical application means that you'll be ready to hit the ground running after graduation.

Why You Should Study This Course

Equip yourself for a challenging career in the fast-paced and fast growth marketing communications industry. It is also recognized by the Chartered Institute of Public Relations (CIPR) as career-relevant. You'll learn from our team of specialist academic staff and marketing communications professionals and be supported by regular career coaching. You'll actively engage with the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) as you position yourself to enter this highly creative sector. With its strong focus on innovation, creativity, and contemporary issues, (such as digital communications, social media, instant gratification, and globalization), this highly specialized degree will signal that you are creative, focused, and commercially driven. You will be able to demonstrate your marketing communications expertise alongside the skills most valued by employers. You will gain 'real-world' experience through working on communications campaigns for commercial clients through our Media Lab.

General Eligibility

112 UCAS tariff points

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1

Mandatory:

  • Unlocking Individual Potential

  • Customer Insight & Marketing

  • Financial Management

  • Generation Digital

Optional:

  • Data-Driven Decisions

2 Year 2

Mandatory:

  • Unlocking Organisational Potential

  • Integrated Marketing Communications

  • Essential PR

  • Market Insight

  • Lifestyle Marketing

  • PR & Campaigning

3 Year 3

Mandatory:

  • Advertising & Digital Communications

  • Digital & Social Media Marketing

  • Spin Doctors, Lobbyists, and Other Influencers

Optional:

  • Brand Management

  • Customer Relationship Management

  • International Marketing

  • Digital Business

  • Business Intelligence & Analysis

  • The Next Big Thing

  • International Business Strategy

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

The IELTS score for international applicants is 6.0 (with no less than 5.5 in each component).

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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