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BA (Hons) Fashion Marketing

Middlesex University, United Kingdom
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Course Overview

BA Fashion Marketing at Middlesex sets out to shape the future fashion industry to make it truly sustainable and socially inclusive. This is an interdisciplinary programme offered between the Business School and the Faculty of Arts and Creative Industries. The programme prepares graduates in the business-oriented fundamentals of Marketing and offers specific opportunities to apply this Marketing knowledge to the Fashion industry with a focus on promoting responsible consumption, in line with UN Sustainable Development Goal SDG12 and Education for Sustainable Development guidelines.

The need to call out socially responsible claims in fashion marketing has never been more urgent.

Students will learn and develop skills from two approaches – creativity and business – and how to bring these two elements together to ensure creative fashion marketing with social and commercial impact.

This collaborative approach creates highly employable graduates in a unique position to shape the future fashion industry.

Join this programme and change the future of fashion. Or apply your skills and knowledge to a wide range of lifestyle and creative industries.

General Eligibility

We accept applications from students with a wide range of qualifications, including combinations of qualifications. The requirements for our most common entry qualifications can be found below:

  • 112 UCAS Tariff Points including GCSE Grade C/4 in English and Maths

  • A Levels: BBC

  • BTEC: DMM

  • Access requirements: UCAS Tariff points from Access to HE Diplomas are accepted. Must include 45 credits at level 3

  • Combinations: A combination of A-Level, BTEC and other accepted qualifications that total 112 UCAS Tariff points

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Course Modules

Year 1:

  • Marketing Theory and Practice

  • Creativity, Branding and Digital Communication

  • Business Ethics, Sustainability and Fashion

  • Fashion History and Social Identity

Year 2:

  • Socially Inclusive Marketing

  • Eco-fashion and Greenwashing

  • Brand Narratives: Concepts and practice

  • Fashion Experience

  • Fashion Culture and Social Responsibility

  • Fashion Industry Placement

Optional Sandwich Year:

  • Internship Year

Year 3:

  • New Venture Creation

  • Collaborative Practice: Fashion Marketing and Branding

  • Responsible Consumption: The Future

  • Visual Cultures Research Project

  • Consultancy Project

Language Requirement

The IELTS score for international applicants is 6.0 (with no less than 5.5 in each component).

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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