B.S. Marketing

Marketing exists throughout the world and has many roles in business. Behind every great concept or product is a creative mind helping market and promote it to the masses. As a marketing major at the University of New Haven, you’ll complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the formal study and practice of marketing.