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The BA (Hons) Marketing course at Bath Spa University provides students with a comprehensive understanding of the principles and practices of marketing. The course covers various aspects of marketing, including consumer behavior, market research, brand management, and digital marketing. Students will learn how to develop effective marketing strategies, create engaging campaigns, and measure their success. Throughout the course, students will also have the opportunity to work on real-world marketing projects, gaining practical experience and building their portfolios. By the end of the course, students will be equipped with the knowledge and skills needed to succeed in a wide range of marketing careers.
The BA (Hons) Marketing course is accredited by the Chartered Institute of Marketing (CIM), which means that students can gain professional membership status upon graduation. The course also offers opportunities for work experience and internships, providing students with valuable industry connections and practical experience.
Bath Spa University is an ideal choice for students interested in pursuing a career in marketing due to its strong links with the industry. The university's location in Bath provides access to a diverse range of businesses, allowing students to gain hands-on experience and build their professional networks. Additionally, the university's commitment to experiential learning ensures that students are prepared for the demands of the modern marketing landscape.
Take your interest in marketing to the next level. Learn how to integrate digital approaches into the design of campaigns and how to market sustainable and ethical brands. Gain an understanding of the wider global environment that supports the digital expansion of brands today.
You’ll develop your academic understanding of the theories that underpin marketing planning, the societal implications of marketing activities as well as the practical skills needed to effectively prepare for a career within the industry.
In addition, you'll have the opportunity to grow as a creative thinker, and develop crucial skills employers look for when recruiting graduates. We also support you to create your own business opportunities, if you’d like to develop as an entrepreneur.
Indian students with 65% marks at Grade XII / Pakistani students with 70% marks at Grade XII
A Level – Grades BCC
Accredited Prior Learning equivalent to Year 1 and Year 2.
Other equivalent qualifications from EduQual/BTEC with Merit.
Copy of latest school credentials
Passport copy
Emirates ID (if any)
Visa Page Copy
Passport Size ID photo
Successful completion of one of the following:
A recognized post-secondary course.
University preparation (foundation) studies.
One year of study at a recognized tertiary or higher education institution.
20 Hours of Work permit weekly for international students.
Gain key knowledge about the business environment, organizational structures and business cultures. You’ll begin to build your marketing toolkit from the start of your degree, learning about the process of marketing, building campaigns and using digital technology. You’ll also hone the data management skills that will support later learning on data analytics and use online simulations to explore various business scenarios.
In the second year you'll start to develop your digital marketing skills and learn more about all aspects of promotional media. You also get the chance to customise your own study journey by choosing modules that support your specific career goals. For example, you could take a deeper dive into digital and social media marketing by studying digital storytelling, influencers and contemporary celebrities in marketing.
You can also choose modules that’ll give you the tools to support your career goals, whether these are to become an entrepreneur, work in a start-up or crowdfund to enable you to be your own boss.
In your final year you’ll focus on sustainable and societal marketing - a major trend in business today – and learn to create a future-ready brand strategy. Your final dissertation and module choices allow you to explore topics and make business connections related to the sector of marketing that you'd most like to work in. You might specialize in digital technologies (AI and VR) or lean more towards developing your mastery of international marketing strategies and how to manage cross-cultural teams. Or a bit of both!
A mandatory English Language Test by Bath Spa University UK conducted in the Bath Spa University Academic Center RAK Campus; or IELTS (Academic) test results with an overall score of 6.0, a minimum score of 5.5 for each skill/band.
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For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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