BA (Hons) Marketing

Course Overview

Take your interest in marketing to the next level. Learn how to integrate digital approaches into the design of campaigns and how to market sustainable and ethical brands. Gain an understanding of the wider global environment that supports the digital expansion of brands today.

You’ll develop your academic understanding of the theories that underpin marketing planning, the societal implications of marketing activities as well as the practical skills needed to effectively prepare for a career within the industry.

In addition, you'll have the opportunity to grow as a creative thinker, and develop crucial skills employers look for when recruiting graduates. We also support you to create your own business opportunities, if you’d like to develop as an entrepreneur.

General Eligibility

• Indian students with 65% marks at Grade XII / Pakistani students with 70% marks at Grade XII

• A Level – Grades BCC

• Accredited Prior Learning equivalent to Year 1 and Year 2.

• Other equivalent qualifications from EduQual/BTEC with Merit.

• Copy of latest school credentials

• Passport copy

• Emirates ID (if any)

• Visa Page Copy

• Passport Size ID photo

Successful completion of one of the following:

• A recognized post-secondary course.

• University preparation (foundation) studies.

• One year of study at a recognized tertiary or higher education institution.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• A mandatory English Language Test by Bath Spa University UK conducted in the Bath Spa University Academic Center RAK Campus; or IELTS (Academic) test results with an overall score of 6.0, a minimum score of 5.5 for each skill/band.