Course Overview

The course covers a wide range of topics, rooting fundamental marketing principles in a contemporary business context. Youll learn about the core functions of a business alongside specific marketing themes such as digital marketing, consumer behaviour and brand management. The first year lays the foundations of your business knowledge by covering fundamental topics such as global economics, business intelligence and professional development. At the same time, you will be introduced to the foundations of marketing so that, at the end of the first year, youll have developed an understanding of how marketing is threaded through any organisation and connects to wider issues in business management.

General Eligibility

Must include passes at A2 in at least 1 subject

Part Time Work Details

Language Requirement

• Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening, and Speaking (or recognized equivalent).