Course Overview

If youre interested in marketing, but particularly advertising and digital communications, this course could be a great launchpad for your career. Along with a broad base of marketing knowledge, youll gain skills to set you apart as the industry shifts to digital formats and puts increasing importance on new technologies in the marketing mix. As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Products, services, methods of production, changes in trade agreements and treaties, financial instability, improvements in methods that can be used to reach customers, as well as changes in the ways customers shop, require the attention of marketers. Our Academic courses in this discipline, are carefully designed to not only provide you with current academic theory and thought, but also to prepare you for work in a dynamic, data driven, online world.

This course ensures you are aware of, know how to respond to and are able to thrive in such a turbulent environment. To do this, we build on existing academic and industry research and knowledge, as well as input form practitioners, keeping you ahead of changes in thought, behaviours and technology.

Today’s recruiters are searching for a mixture of general and industry specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well the broader soft skills required. You can enhance your employability further by undertaking a placement year.

With a focus on application, our courses equip you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. Based in the capital city, you will benefit from LSBU Business School’s links and connections.

General Eligibility

GCSE passes at Grade C or above in five subjects, including English Language and Mathematics (or equivalent), plus one of the following (subject to annual review):

• A Level (104 new UCAS points)

• BTEC National Diploma – (112 UCAS points)

• Relevant recognised Access Courses (106 UCAS points)

• Any other Level 3 qualification which is of the equivalent standard.

Part Time Work Details

20 hours work permit for international students

Language Requirement

• English language qualifications for international students: IELTS score of 6.0