Course Overview

The world has changed.

Brands and the way they communicate with consumers has to demonstrate flexibility, adaptation, empathy and experience. Organisations have to prove their commitment through relevant products and play a meaningful role in addressing societal issues. Moreover, brands need to create conversations which build trust and communicate their value propositions in ways that resonate with the consumers at every touchpoint in their journey. The MSc In Branding and Marketing Communication programme, will enable you to develop your understanding of the ‘phy-gital’ space in which brands exist and communicate.

Through real time assessment and learning, you will understand how organisations seamlessly integrate digital touchpoints into physical experiences through human interaction. Your programme will be made up of students from a diversity of backgrounds and give you an appreciation of how the future of brand communication is about innovating naturally and adapting at will to the different marketing environments and conditions in which organisations function.

A key theme underpinning the programme is about recognising change in all aspects of our lives. You will be encouraged to reflect, question and challenge conventional wisdom because you represent the future, and the programme’s philosophy is focused on creating marketing professionals who demonstrate adaptability, agility, empathy and understanding.

General Eligibility

• We normally require a second-class honours degree 2:2 or above in marketing, communications, or a business related field. Applicants without a business degree will also be considered and are encouraged to apply.

• We will also accept a professional qualification of an equivalent standard

• You are welcome to apply if you do not have a formal qualification but have extensive marketing experience. You may be required to submit a GMAT score of 550 (or above) and/or come in for an interview.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• The IELTS score for international applicants is 6.5 (with no less than 6.0 in each component).