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MA International Marketing

University of Portsmouth, United Kingdom
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Course Overview

Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate.

You can take this course if you have a keen interest in marketing and meet our entry requirements, regardless of your original undergraduate degree subject.

On this MA International Marketing Master's degree course, you'll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice.

You'll learn about core marketing theories and models, and cover topics such as global marketing strategy, international brand communications, social media marketing, and web analytics.

When you graduate, you'll have knowledge, skills and experience necessary to develop marketing strategies for international businesses, making you an invaluable hire for any organisation. You could use your qualification to work abroad and in organisations engaged in business across international boundaries and cultures.

General Eligibility

A second-class honours degree or equivalent professional experience and/or qualifications.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Course Modules
  • Collaborative Marketing Project

  • Consumer Insight and Analytics

  • Contemporary Issues in Marketing

  • Essentials of Marketing

  • Global Marketing

  • Independent Marketing Research Project

  • International Marketing Communications

  • Social Media Marketing

Language Requirement

The IELTS score for international applicants is 6.5 (with no less than 6.0 in each component).

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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