MSc International Marketing

Course Overview

Develop critical marketing skills and learn to generate innovative solutions to complex challenges within an international setting.

As part of this course, you’ll:

• Gain a detailed insight into marketing in an international context and understand how to use your knowledge to help steer business success in a global economy

• Explore the risks, nuances and complexities of operating in a global environment

• Examine the role that culture plays in decision-making across a range of international settings

• Learn how to manage international brands and how to plan and implement effective PR campaigns in a global context

• Develop the tools and knowledge to contribute to any organisation that operates in or plans to develop non-domestic markets.

• Choose a topic with an international or global emphasis for your Postgraduate Marketing Research Project.

General Eligibility

Applicants should either have at least a second-class honours degree. All applications should be supported by a reference, either academic or professional; you can download our reference template for completion.

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• IELTS 6.5 with no skills below 6.0 or an equivalent qualification.