BA Digital Marketing

... United States
... Mount Saint Mary's University

Course Overview

  • Evaluate and apply fundamental statistical concepts in the context of a broad range of data problems, including Bayes Theorem, standard statistical tests and biases, inference and causal inference, and hypothesis testing

  • Perform in-depth exploratory analysis to form hypotheses and use visualization techniques to communicate insights

  • Design experiments to answer causal questions and evaluate the results of the experiments

  • Apply and evaluate machine learning algorithms in a business problem context, with an emphasis on selective predictive modeling only when appropriate

  • Perform feature engineering and data preprocessing to improve the accuracy and efficacy of predictive models

General Eligibility

To be considered for a Certificate program, you must be a high school graduate or have completed your GED.

Part Time Work Details

20 hours per week

Language Requirement

  • N/A

Programme Information
...
Course Category

Digital Technology


...
Campus Name

Emmitsburg, Maryland


...
Course Level

Undergraduate


...
Duration

Full-time,4 years


...
Available Intake

N/A


...
IELTS Score

0.0


...
Tuition Fees Range

Not mentioned,


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